![]() It appears that if visitors are coming from certain websites, such as Reddit or Business Insider, they automatically redirect visitors to a version of their homepage which does not include the normal email opt-in homepage. Here’s what’s particularly fascinating though about their approach. SimilarWeb estimates that all of social media makes up just 1.77% of their traffic, as of October 2018.ĭirect traffic wins by a long-shot, with visitors coming from their email list (remember, their homepage is only an opt-in form) in second place. ![]() You would expect their range of products to be benefiting from their virality on Facebook, but that doesn’t appear to be the case. They say that the best products and services market themselves, and there’s good reason CNBC is quoted as saying “products that are hard to find in mainstream retail” about their offering. It’s fair to say that one of Touch of Modern’s secrets to success is having a overall cool resource. We realise this is quite mysterious - there’s quite a bit more to it than that - but all will be revealed before 2022. ![]() We don’t want to reveal too much upfront as some might copy the idea before we’re able to properly introduce it, so let’s just say these pages will allow us to produce new long-form reports which reveal business opportunities in a way we’ve never see before. We have a specific (and very exciting) content goal for 2021, but it first requires us to create a number of company-specific pages like this one. ![]()
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